The City of Boston

Project Summary:

The City of Boston created a beautiful walking path along its waterfront: the Boston Harborwalk. However, many of Boston’s residents and visitors were not aware of it.

The City of Boston approached us with the following challenges:

• How do we raise public awareness of the Harborwalk?
• How do we increase foot traffic to businesses and organizations along the waterfront?
• How can we attract younger visitors (25 -35 year olds)?
• How can we do this in a fresh, creative way that showcases how tech-savvy and progressive Boston is?

Results:

Online Virtual Tour (click on it to be taken to the live page)

Audissey interviewed artists, architects, business owners, residents and city officials to develop a one hour, one mile tour along Boston’s Harborwalk. The tour gives listeners a rich view of the harbor and gives them many reasons to return to the harbor in the future.

To view the live tour page click here.

Client Response:
Audissey is a phenomenal company that has helped us attract new visitors and generate buzz among the media and the public  We are so pleased with the tours we have commissioned Audissey to produce multiple tours for us.”

- Rich McGuinness, Director of Waterfront Planning, City of Boston

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